What is WordPress and what is it for?

Creating a website for a company, a store or for personal use is essential to reach a growing audience and publish content that arouses the curiosity of those who visit the page.

To do this, you should learn to use a CMS, that is, software that helps you manage and administer all the articles or posts that you want to upload on the web. In this framework, it should be noted that, thanks to the work of programmers around the world, today there are many CMS capable of satisfying the needs of those who want to create a new website . Among the best-known management software is the famous WordPress.

Its simple and incredibly intuitive interface, its many free features and free-to-use templates have made it the most loved CMS by users. In this sense, let's not forget that the CMS WordPress is one of the most used today, so it is not surprising that 35% of active websites were designed by this CMS.

Its popularity is not by chance, and if you are interested in knowing how it works and why your website should be built with WordPress, we invite you to read this article. We are going to tell you what WordPress is and what its most popular features are, so you can discover everything you need to know about this CMS.

What is WordPress?

WordPress is free content management software. In the technology sector, this type of tool is known as CMS (Content Management System) because it was created to design and maintain a blog, website or online store in the simplest way.

With this objective in mind, WordPress was produced in 2003, in the constant search to offer a platform that allowed uploading texts, images, videos on a web page while maintaining a certain format and design.

Currently, it is one of the most widely used website management tools in the world, especially because it is open source (that is, open source), due to its simplicity of installation and subsequent use.

You will realize that to create a website with WordPress you will not need to have programming knowledge or be a web designer. With a couple of clicks and letting your imagination run wild, you will be able to design an incredible website.

What are the advantages of WordPress?

As we have mentioned before, WordPress is the most used CMS among users who seek to create and maintain blogs or web pages without having to have too much technological knowledge. Now, you may be wondering the reason for its enormous popularity.

Simple and intuitive platform

The advantages that WordPress offers as a CMS are many. In this sense, it is a particularly appreciated tool for being a very intuitive and flexible content administration and management platform .

All you have to do is open the browser and the different types of plugins or accessories that you are going to need will be installed in less than 5 minutes with a single click.

In a few words, its simplicity allows you to create a website with a couple of clicks, paying attention not only to the page design but also to the text, photos, titles, audiovisual content, among others.

Integrated functionalities of easy and free access

When we mention the functionalities, we refer to the plugins that are another benefit of WordPress that many love because they allow you to customize the website and blogs according to the needs of each one. Not only will you be able to edit, modifying every detail of your page, but you will also be able to add widgets or use professional templates. There will be nothing you cannot do, especially if you decide to use a premium theme.

open source software

Likewise, we have to point out that WordPress is Open Source software, that is, open source, so anyone can work on the platform to improve it. This is one of the great advantages of WordPress compared to competing platforms, since a programmer can freely create new features that improve the user experience. It is also for this reason that its download is free.

Assured compatibility

From another point of view, WordPress is very popular for its compatibility with all electronic devices. Thus, your web page will be completely responsive so that it can be seen in the correct way, even from the cell phone or the Tablet.

facilitated learning

Also, we cannot not highlight the fact that this software is very simple and easy to learn to use. This means that you don't need to call a web designer to make all the small modifications, since you can do it yourself with a couple of clicks.

In the same way, we assure you that you will not be forced to learn to use complex computer programs because the functionalities are easy to use , thanks also to the numerous tips found in the official WordPress forum.

Within this framework, it should be noted that the content management platform offers the possibility of constantly consulting the online community where users can leave suggestions, complaints or resolve the doubts of others.

Improve positioning

Concentrating on the features, we have to point out that WordPress offers its users an incredible advantage : favoring the organic positioning of the content created. In fact, it is known in the sector that this platform helps with SEO positioning.

What does this mean? It means that WordPress encourages your content to appear in the top positions of search engines like Google. The only thing you should pay attention to is that the content is optimized to boost the visibility of the website.

In this case, it could be very useful to implement the use of some plugins that will give you some recommendations on SEO, especially if you are a beginner.

no restrictions

Finally, we cannot help but underline the fact that WordPress is loved by many for the fact that it allows you to have full control of your website without any kind of restrictions. Flexibility and full access are the pillars of this software open to all.

That is why the possibility of being able to import content from other systems such as Wix or Blogger without any problems or restrictions as it happens with other payment platforms is not surprising.

What can I do with WordPress?

If you think that you can use WordPress only to create content for your blog, let us tell you that it is not so. In this sense, although this tool is very useful for Bloggers, it is also true that it is used to create web pages for companies, online stores, magazines, magazines, reservation management systems, among others.

To help you better understand what WordPress can be useful for, we are going to present some examples below.


As we mentioned before, if you want to create a personal blog WordPress is for you. In fact, it is necessary to take into account that the platform has incorporated by default many tools necessary to upload blog-style content such as the format to add comments, article organizer, tags, etc.

Also, inevitable are the widgets to categorize blogs, labels, add a convenient search engine, featured comments, among others. All the tools implemented by WordPress have the objective of helping the user in the content management phase .

business website

Today, with new technologies it is necessary for companies to have a presence on the Internet. That is why an increasing number of corporations decided to design their own website using WordPress. Because? Now we tell you.

First of all, we have to specify that the platform offers the possibility of creating pages where it is possible to upload information about the company, the services or products it offers, how to contact the customer service, among others.

Within this framework, to help as much as possible the business sector whose requirements are very precise, WordPress offers the possibility of using different types of templates to build the web from scratch, whether you want to create a minimalist site or a more complex one.

The wide variety of built-in plugins allows you to avoid creating too static and monotonous pages that can bore the website visitor.

Online store

The rise of the Internet has changed the way of conceiving commerce. Today it is no longer enough to have a physical store, but it is necessary to expand the business by implementing a website for the sale of the brand's products or services.

For this, it can be very useful to use plugins such as WooCommerce to create unlimited products, organize merchandise, add attributes or complements to the product that you want to buy and many more features such as invoice generation.


The world of work was also impacted by the Internet age. Many jobs are in a remote format, which is why the number of freelancers is increasing more and more. In this framework, freelancers need to be able to show the potential client what their capabilities are by resorting to the creation of a portfolio.

This instrument guarantees to increase the chances of being hired by someone who needs the product or service offered. In any case, for the portfolio to be really useful it is essential that it be very attractive and visual, to attract the attention of others.

In this case, WordPress may be what you are looking for, since it offers the possibility of adding a contact mode, a consultation section and even being able to request a quote.

Landing page

If the work sector, stores and companies drastically changed the way they presented themselves to others, marketing has also evolved greatly. Thus, the concept of Landing Page was born, that is, the famous landing page where extremely striking content is published and optimized by WordPress for successful customization.

Static pages or menu cards

A sector that has recently started using WordPress is the gastronomic-hotel industry. In this sense, the software allows the creation of restaurant menus or the list of hotel services and prices thanks to the implementation of a static online catalogue.

What tools does WordPress have?

Now, the time has come to tell you what are the tools or elements that WordPress offers its users. Let's see it one by one.

control Panel

When you enter the control panel, you will find everything that the program is most important to you based on what has happened today and in the last few days (the latest comments on your website, related events, among others).


In the upper left part you will find the update button. If an orange number appears, it means that there are new updates to plugins that you have previously installed or there may be updates to the WordPress software.

You are not required to update the plugins, but we advise you to find out exactly what new functionality was created so that you can decide whether or not to continue with the installation. Remember that sometimes these updates can improve the overall performance of the CMS.

Also, we have to point out that you are not going to waste a lot of time with the updates. They usually take no more than a few minutes, while at the same time, you will be able to work in another window.


At the entrance you will find the posts and articles of your blog organized. In the list you will not only find the published content, but also the drafts and recently deleted articles.

Also, if you display the option, you will be able to add categories, labels and add a new entry, that is, post or article.


If you want to add some type of audiovisual file, you must click on the button in the middle to be able to select the contents to be loaded from your computer or from a web page.

Anyway, we want to suggest you avoid overloading the hosting. It is best to lower the weight of the image or video that you want to add, to avoid slowing down the load while the URL is loading.


In this section you will find the links that are neither articles nor post. Within WordPress, the pages are sales pages to capture leads, contact or who we are.


Within a web page, it is important to add a box so that visitors can leave their comments. It is a very important tool for both the Blogger and the reader. In this sense, whoever creates the web will be able to discover how best the content provided, while the visitor can leave their feedback to encourage periodic adjustments to be made.

If you wish, within this section you will be able to previously accept or reject the written comment before it is made public on the website. In case of rejection, it ends up in the spam or trash folder.


When you want to change the appearance of your website, you must access the visual editor by clicking on Appearance. From here you can edit everything you want on your web page (letters, color combinations, sets, styles, etc.) and decide which elements to show and which not. Likewise, you will be able to select which template or theme is the best for your case or add widgets and menus both on the side of the page and in the footer.

Speaking of design templates or themes , we have to point out that they are fundamental elements in a website because they may or may not attract the attention of a visitor. That is why, from WordPress, many templates are offered that adapt to different needs, such as templates for blogs, corporate sites, online stores, magazines, forums and even social networks.

As in the case of plugins, there are good and visually attractive templates that are completely free that you just have to install in your WordPress and others that are paid and are characterized by being fast-loading because they have less code.

Changing the template is very simple. All you have to do is make just a few small modifications (images, content, header, etc.) to make your website look like new without having to invest too much time and money.


As we have mentioned before, plugins are add-ons or widgets that you can add to your WordPress in order to modify, edit and add functionality according to your needs.

Remember to constantly check for new updates to the installed plugins so that you can improve your editions more and more.

Also, we cannot not highlight the fact that WordPress offers the possibility of adding new plugins from another external Marketplace without any type of restriction.

Anyway, with the official CMS plugins you won't need to look elsewhere. Thanks to programmers from all over the world, today you will be able to enjoy an endless number of plugins that adapt to your needs. We are going to give you some examples of the functionalities offered by the plugins:

  • Increase the speed of loading your web page;
  • Optimize the articles published in SEO key;
  • Add audiovisual formats such as images, videos, podcasts, among others;
  • constantly check the statistics of your website and make the corresponding adjustments;
  • Add the comment box or subscription form (converting visitors into leads);
  • Receive payments through the means of payment destinations,
  • Create an ecommerce or link it with Amazon,
  • Migrate all your content from Blogger to WordPress, etc.

As you may have noticed, the possibilities are endless , because the plugins that we have presented to you are some of the most important, but the reality is that there are many more than those.

Also, the incredible advantage of WordPress plugins is that they are completely free and installation is quick and easy. You can search for it directly from the internal search engine or find it in the community.

In any case, it is also necessary that we tell you that, as with other CMS, there are also very good paid plugins in WordPress, however, the most used ones are free for everyone.

other tools

In your WordPress platform you can export the content of other websites such as Blogger, Tumblr among others, even exporting the data and settings they have.

However, before using this incredible functionality, we recommend that you train yourself because, although it is an incredibly useful tool, its operation is a bit complex and requires knowing all the previously installed plugins.

What websites use WordPress?

If you got here, you probably realized that WordPress offers many benefits and advantages to those who use it. It comes as no surprise, then, that it is one of the most loved and used CMS in the world no matter what type of website you want to create.

Its features, tools, and templates have made many choose it as the best open source software for managing web pages. To give you some examples, the official website of the BBC is created through WordPress to have a greater reach at a reduced cost.

Also the famous magazine Variety that is dedicated to the business of entertainment, has designed its official website taking advantage of the numerous benefits offered by WordPress.

Are you still not completely convinced that WordPress is what you need? If you still have doubts, we want to invite you to enter and carefully observe the quality of the official website of the renowned music platform Spotify or the most famous business magazine "Forbes". Both are characterized by their well-organized content, simplicity and speed of loading.